Jabhat al-Nusra’s rebranding is more than simple name change
By separating from its parent organization, Jabhat al-Nusra — now Jabhat Fatah al-Sham — could attract members who had been hesitant to be associated with al-Qaeda.
On July 28, Jabhat al-Nusra announced it was severing all ties with its parent organization, al-Qaeda, and changing its name to Jabhat Fatah al-Sham (Conquest of Syria Front). Al-Qaeda gave its blessing to the move, reflecting an evolution by both organizations in their international strategies and a deep understanding of local Syrian dynamics.
Jordanian Salafist expert Hassan Abu Haniya, however, questions how much distance the secession will really put between the groups due to their complex ideological, historical and personal links.
